Inform. Inspire. Innovate

Friday, 27 December 2019

How Blogging and Influencer Marketing Has Changed, And What Should We Do About It


Well first of all it feels very weird to even be typing on this page right now. I haven't really blogged properly in two years, which on one hand feels like forever, and on the other feels five minutes ago. When I think back to those 'peak years' of blogging in 2015 and 2016, I feel so privileged to have worked with some amazing brands, had great opportunities, met incredible people but most importantly for me, I had my space on the internet to write about whatever I wanted. Something that still baffles me as I sit and write this right now is that although I've been absent from this page for a very long time, people are still finding and reading my posts. It blows my mind. The main reason I started blogging was to be able to have creative freedom to write about whatever I wanted from beauty products to travel to working life, and I truly do miss that. So, in 2020, I'm making a promise to myself to start blogging again. I'm not as fussed as I previously was about brand collaborations, making money or followers, I just want my little page back, and to be able to write about things I love and inspire me, in the hope that someone out they will love them too, or feel inspired.

Of course the main reason I stopped blogging was purely down to time. My job ended up getting pretty crazy to say the least, and as much as I love it (did then, and still do), I lost a lot of myself on a personal level to be able to put so much into my career. Having solely focused on that for a couple of years, I'm so ready to be back blogging and am planning to try and spend all those long hours at airports and on planes channelled into something more productive than scrolling Instagram! [On that note, if you haven't read my post on Instagram Algorithm, Shadow Banning and Pods Explained, don't forget to check it out!]

In the time I've been away, I've still kept up to date on all the blogs I love and everything going on in the community but wow has it changed, and some of those changes are really the other reason why I lost my love for it. Don't get me wrong, there are so many good things that have happened for this industry in the last few years and I appreciate all of those, but do they outweigh the negative parts? I haven't been so sure, which I guess is in part the reason for my break from everything.
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