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Sunday, 7 September 2014

Save or Splurge? Gel pencil eyeliners

I know quite a lot of you love the Urban Decay pencil so I thought this post would introduce you to another cheaper (and better) option; we all love a good dupe!

I love big black smokey eyes with lashings of black eyeliner and there's nothing I hate more than a jet black eyeliner coming out a light grey colour. Over the last couple of years I've discovered gel pencil eyeliners. My first one was the Avon Supershock Gel Eyeliner, then I got to try the Urban Decay 24/7 Glide On Pencil and now they're a staple item in my make-up bag. 

* excuse the state of the photos! You can see they're well used items!!

Avon SuperShock Gel Eyeliner in Black

They say: "Gel style eyeliner in an easy-to-use pencil for a bold intensive colour"

Price: £6.00 usual brochure price but can go down to £3.00/£3.50 depending on the promotions in that particular brochure

Urban Decay 24/7 Glide On Eye Pencil in Zero Black

They Say: "The best Eye Pencil ever, ever, ever! Never before has a pencil this creamy and brilliant been waterproof too Velvety-soft, this never-before-seen formula stays soft and creamy for blending (about 30 seconds), then dries down to a long-lasting finish that WILL NOT budge"

Price: £15.00

The Test

Left: Avon SuperShock Gel Eyeliner
Right: Urban Decay 24/7 Glide On Eye Pencil

I think this photo explains all. While the Urban Decay pencil claims to be velvety, creamy and the 'best ever ever ever' the Avon pencil does all of those things but better! It lasts all day, and night and is even still on the next morning - trust me I've tried it! It glides on well, is creamy and gives a strong pigmented colour which I love. 

Left: Urban Decay 24/7 Glide On Eye Pencil
Right: Avon SuperShock Gel Eyeliner

As this photo shows, the line on the Avon liner is stronger, sharper and more defined. This is because the pencil goes on so smoothly and velvety in comparison to the Urban Decay one. 

Verdict: SAVE!!

If you love the 24/7 pencil I definitely urge you to try the Avon one - you won't be disappointed! 

Love Lauren xx



  1. Great post :) The Avon eye pencil looks fab! xx

    Brenda BusyBee

    1. It's definitely my holy grail! I'll be including it in my giveaway soon so keep your eye out!! xx

  2. Truthfully, I don't see the big deal with the UD 24/7 liners either. I own a few but they are not my favorite. Never tried the Avon, I should. My favorite pencil liners are: Rimmel, Mally's and NARS (the only thing I've tried so far that stays in my water line).

    Beauty Isles | An Island Girl's Beauty and Lifestyle Blog

    1. ooh I need to try the Nars one! I can't live without the Avon one - so much better than UD! xx

  3. I love posts like this! It makes me so happy to find a bargain product that is so much better than some higher brand products, I'd love to see more or these with Avon products! Xx


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